iconic

Marshal mcluhan was inspired. This doesn't mean everything he said was gospel. I think some of what he had to say about visual image making was a little off track. He believed in short that outline was closer to our primal sense of perception than the post renaissance obsession with light and shade. I believe here he is intuiting the idea that in byzantine art the surface was a manifestation of something awesome and ineffable beyond it. My problem is that now outline is part of the surface world of The Label. The quality he is grasping for is not defined by whether or not it is outlined or not but whether or not it is felt and not preconceived.
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