McLuhan and the Unvironment
I wanted to try and explore what I see as a misunderstanding of emphasis in Marshall Mcluhan’s thought process. in a recent blog Lance Strate writes that Marshall Mcluhan saw how the televisual environment moved us away from a characteristically linear mode of thinking. Earlier he made the point that Mcluhan, being a Catholic, down played the influence of the Guttenberg press on the Reformation. The very Reformation that was, if you chose to see it that way, the first major foothold in the triumph of the left brain in modern times. I suspect that Strate did not engage with Mcluhan’s far more visual book “The Medium is the Massage”. In this book through a less linear and altogether more cut-up style he makes it unequivocally clear that he thinks the move away from the linear mode of thinking is a good thing. Yes the Guttenberg press made it easier to share knowledge but the technology demanded that we start to conceive of it in linear chunks.This book also makes clear that any interfac...